Epic Fishing

Captain Michael Friedopfer designed a fishing backpack for the kids he took out on his Everglades airboat tours. A real product, built from years of watching kids struggle with gear that wasn't made for them. He needed an e-commerce store that could launch the Tackleback, tell the story behind it, and turn a single great product into actual orders.

We built a focused Shopify store designed around one product done right: a story-driven page that walks through every detail of the bag and why it exists, paired with a clean, friction-free path to buy. Color options, clear shipping, and a build that makes a captain-designed product feel exactly as considered as it is. A single-product store built to convert browsers into orders.