Field Notes

Notes from the build.

Websites, booking flows, and search for lodges, boat builders, fly shops, and outdoor brands, written by someone who actually fishes.

5 min read

Boat Builder Website Design: How to Sell Hulls Before the Sea Trial

What a boat builder's website needs to turn browsers into sea trials and quotes: model pages, real specs, pricing signals, a build path, and dealer and lead handling.

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5 min read

Your Website Isn't a Brochure. It's the First Half of Your Sales Process.

Why most lodge, boat builder, and outdoor brand websites get traffic but not bookings or leads, and how to build the site as a sales process instead.

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5 min read

Fishing and Hunting Lodge Website Design: What Actually Books Stays

What a fishing or hunting lodge website needs to turn interest into deposits: the pages guests look for, rates and seasons, real photography, and a booking path.

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5 min read

How to Grow a Fly Shop Online

A practical plan for growing a fly or tackle shop online: Google Business Profile, fishing reports, local search, a store that sells what works on your water, and email.

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4 min read

Outfitter Website Design: What Turns Visitors Into Booked Trips

What a hunting or fishing outfitter's website needs to book more trips: clear trip pages, honest pricing, real photography, proof, and a booking path that works on a phone.

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4 min read

Google Ads for Fishing and Hunting Lodges: How to Spend Without Wasting It

How fishing and hunting lodges can run Google Ads that produce bookings: which searches to target, landing pages, budgets, tracking, and the mistakes that burn money.

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4 min read

Is SEO Worth It for a Fishing Lodge?

An honest look at SEO for fishing and hunting lodges: which searches bring in real guests, what it takes to rank, how long it takes, and when it's not worth it.

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